Tuesday, May 15, 2012

What is fuelling the astronomical growth of Pinterest?

Pinterest is an up-and-coming thing and it has been gaining a lot of followers and attention recently. Pinterest is basically a place where people can pin their interests onto a board and people can repin if it also suits their interests. This is similar to Youtube's "Favorites" function. The one thing that Pinterest has, that might make them have the upper hand, is the fact that you can pin from any website, as long as the person has the Pinterest link bookmarked. They can just go to any website, press the Pin It button, and then it will be automatically added to their board. Users could not do this with Youtube - the videos have to be within Youtube's site, and not anybody else (like Metacafe, Vimeo, etc.). Flickr is supposedly the same way, however I have not used Flickr in a long time.

http://mashable.com/2012/02/01/pinterest-traffic-study/

Pinterest also "brings more traffic than Google+, Youtube, and LinkedIn combined." I believe the reason is that it reaches out to a more broader userbase, not just images and not just videos. People can pin whatever they like to the board, which might interest other people who have similar pins and so on.

No comments:

Post a Comment